Our target audience is 15-24. This does not exclude older ages from enjoying our film, it is just that we are aiming at this specific audience age. Our certificate is 15.
Our Target Audiences Likes and Dislikes
Our target audience is teenagers above the age of fifteen, this is because our cast are all college student in their late teens so out film will appeal to the same audience.
Our target audience will like films such as 'Friday the 13th' (the film we compare our to) 'Freddie vs Jason', 'The Grudge', 'The Ring' and other horror genre films.
They will not like films such as 'Something about Mary' and 'Dear John' because they fall under romance genre which is the opposite of what our film is.
Why would they watch your movie?
Before we even considered creating our film we first ad to think about what target audience we are aiming it at. We did a lot of research before creating this movie, and so we have constantly has the target audience in mind when considering anything to add the project. As stated above our film will be appealing to them because they will be able to identify with the main character in one way or another.
Who is the audience of the media product that you are creating?
Our target audience is between the ages of 15 to 24 and be in the C1 to E social class demographic. This is because the language and costume used will fit into this category. And also the music that has been used and the character personalities that have been created are all among those in the C1 to E social class demographic.
We targeted our opening sequence at both genders as it features both a female and male protagonist. However we know that there is a large possibility that the male gender group will be the dominating group as they normally are more attracted to horror/thrillers.
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